Our Work – Project Highlights
Danacol - Heart Health
Giving Danacol the Edge in Heart Health.
Challenge
Danacol gave us the challenge of finding a solution to help differentiate the brand in this highly competitive market by clearly establishing its role as part of a healthy lifestyle.
Insight
Heart disease is the number one killer in Britain and the British Heart Foundation is the leading authority in the UK on heart health, raising funds for education, patient support and preventative research. By endorsing the British Heart Foundation, Danacol could add gravitas and differentiation to its offering, transferring some of the British Heart Foundation’s longstanding credibility and trust on to the brand in a mutually beneficial relationship.
Solution & Results
Develop a long-term association with the British Heart Foundation commencing with a promotion donating 5p to the charity for every pack sold. The limited edition pack was also supported with POS material in store.