Who we are

• Our promotional research service includes creative testing, implementation and consumer and trade evaluation. Our service can evaluate the impact on both short-term sales and longer-term brand equity.
• Our strategic service offers clients positioning and proposition development, market analysis and segmentation, NPD workshops, naming development, trending, and brand health analysis.

We call upon a broad range of sources and methods. In each instance we apply a rigourous but flexible approach with a focus on delivering actionable insights and clear results.

The two parts of our service offering follow a logical process that we fine tune to meet the requirements of each brief. The result is always the same; actionable answers.

Our promotional evaluation uses both quantitative and qualitative techniques which are tailored to the individual circumstances and environment of the promotion.

Our extensive knowledge and experience of the promotional environments, such as the on-trade, enables us to design and manage a program that yields meaningful actionable results.

Attest works in a consultative way at every stage so all design, details, recruitment specs, questionnaires and discussion guides are developed in close consultation with the client.

Whether bespoke research or consultancy, our approach is pragmatic, evidence-based, thorough, and yields results with genuine utility for marketers.